Bill Gates first said “content is king” more than two decades ago when the internet was tagged as the modern and advanced way consumers availed of products and services. The phrase still holds today, as content is considered the backbone

Nearly every online experience begins with a simple search. People will type in their search criteria for a particular business, product, service, or person when searching online. The search results are then displayed in ranked order on a search results

People primarily use social media to communicate with friends and family or as a powerful marketing tool. Indeed, in today’s competitive environment, using social media as a marketing tool is a critical component of any successful marketing program. However, despite its proven

Given that the internet is the most frequently used tool to find needed services, it is essential that providers of those services, such as locksmiths, have a prominent and strong digital presence. Your locksmith website serves as the customer’s gateway

Although building a website is now easier than ever, it’s still important that you understand the basic principles of web design. Running a locksmith company while creating a website for your business will be a daunting task, especially if you

As with other businesses, a locksmith’s lifeline is its customers. Without them, your trade or business would cease to exist. Hence the importance of continuously improving your digital marketing strategy so that more customers can easily find you. What is

A strong presence in the digital world is a must for every business. This should not come as a surprise since the internet is the primary means through which various transactions are made nowadays. Even if you own a small

If they follow their marketing strategies correctly, people in the locksmith business can unravel a surprise gift this Christmas. The gift can come in the form of new customers and increased sales. Christmas marketing is not entirely new, as this technique

Online reputation is essential to the success and expansion of many local firms, particularly locksmiths. The world of digital reputation management may seem like a bit too much for your local, family-owned locksmith business. Still, it should not be neglected

Have you ever questioned why your locksmith business’ internet presence isn’t as strong as your rivals’? If you have, it’s time to shift gears and consider reaching out to additional individuals online. Your company may not appear in Google’s top

One of the first stages in developing a successful SEO strategy and ensuring that prospective clients flock to your locksmith services and not to anybody else is keyword research. According to experts, keywords are the bread and butter of digital

Locksmithing is a thriving industry that will remain in high demand as long as people buy locks for their houses, automobiles, or businesses. So, yes, locksmith businesses are pretty profitable–that is, if you have a large clientele. But what if