Nearly every online experience begins with a simple search. People will type in their search criteria for a particular business, product, service, or person when searching online. The search results are then displayed in ranked order on a search results page. This is where Search Engine Optimization (SEO) comes in. Search Engine Optimization is a process that makes your site attract the attention of search engines which in turn means your site will rank higher on Search Engine Results Pages (SERPs.)
The SEO concept is highly effective and has proven results. However, SEO may come with an expensive price tag, which is where local SEO comes into play. Local SEO reaches fewer people than general SEO, and as such, it tends to be less expensive, making it the perfect option for smaller businesses like locksmith services.
What Is Local SEO?
Local SEO is a section of the SEO concept which focuses on the geographical aspect of a given search. It works by optimizing your website for search results at the local level.
SEO local version is beneficial for any business that operates in a physical location and serves a particular geographical area. If applied well, it can increase visibility for your site and foot traffic to your actual business address.
What Is local SEO for locksmiths?
SEO local strategy usually focuses on helping improve the ranking of local and generally smaller businesses in local search results. Dental clinics, food service owners, and locksmiths are among the types of local businesses that can significantly benefit from Local SEO.
Local SEO for locksmiths is an excellent way of increasing online visibility for locksmiths and other small business. Local SEO targets specific keywords that appear most often in local search terms and it makes locksmith websites rank higher in Google Maps search results.
Benefits of Local SEO
Numerous small businesses will attest to the effectiveness of Local SEO when it comes to getting a higher ranking for local searches. Here are some of the benefits directly attributable to Local SEO.
1. It can enhance locksmith website traffic.
Local SEO for locksmiths incorporates specific keywords most commonly used in localized online searches. When your site includes these keywords, it attracts the attention of search engines that reward the site by ranking it higher on the Search Engine Results Pages. The higher a site ranks, the easier it is to find, resulting in increased web traffic, which translates into an increased number of customers.
2. Improved conversion rates can be noticed.
About 78% of people who do local searches go to the store displayed on their search result page. Metrics show that an SEO local plan can increase traffic and sales within hours. Local SEO generates quick results because people prefer to transact with nearby businesses and avoid traveling long distances.
3. Advertising costs are more affordable.
Optimizing your locksmith website through a local SEO strategy can mean significant savings for you. While this particular SEO plan is not entirely free, it’s cheaper than running a small paid ad or launching a pay-per-click campaign.
4. Search ranking lasts a lot longer.
Local SEO is a one-time investment that has a lasting effect. Since the technique covers a relatively smaller area, your high ranking on search results pages remains longer. Indeed, your site ranking on SERPs will likely only change when a rival business within the same geographical area successfully takes over your spot.
5. It’s easier to gain new customers.
When your locksmith company prioritizes local SEO in its digital marketing strategy, the result is a higher ranking on relevant search results pages. When it ranks highly on local SERP results, people will inevitably redirect to your business, which translates into an increase in new customers for your business.
6. Online reviews are more honest.
Bright Local reports that 87% of people have already read online reviews before buying from local companies. However, getting people to leave honest reviews about your locksmith business can be challenging. With SEO local style, getting people to leave reviews is easier because you’re engaging with people who live nearby, and you might even know them personally.
After receiving a review, you should immediately respond, as responding to customer feedback helps improve your ranking on search engines. Google considers reviews and responses as signs of an active website and evidence that you provide a good customer experience.
7. Links with other local businesses are easily established.
SEO local allows you to establish a relationship with other businesses in your area. Local SEO entails cross-promotion, where your locksmith services get connected or linked to neighboring businesses. Both parties will benefit in terms of more recognition and increased online visibility.
8. Google’s 3 Pack is available for local businesses.
Local SEO can also help you enjoy Google’s 3 Pack, where your locksmith company can appear on the first three results for local searches of a relevant keyword. Report Garden reports that Google’s 3-pack ranks at the top of 93% for queries with regional intent. It also displays more information about your company, including business address, hours of operation, and service description.
9. SEO Local helps build a stronger community.
Many local businesses can benefit from SEO because it often includes cross-promotion. For example, through cross-promotion, a local locksmith can refer visitors to the nearest shopping center or other small businesses. It’s a great way to support the local community and strengthen it for everyone’s benefit.
SEO is among the most popular strategies in digital marketing; however, it can be cost-prohibitive for a smaller business. Local SEO is a viable alternative for smaller companies with a less significant budget.
A digital marketing strategy based on local SEO has several advantages. It enhances website traffic, encourages people to leave reviews, improves conversion rates, establishes your online presence, offers less expensive advertising, links with other local businesses, and directly reaches a specific target market.
Let Advanced Digital Locksmith Group design a powerful SEO plan for your locksmith company.
Developing a digital marketing campaign based on local SEO can help your business, but you should do it with the help of professionals. It’s best to get practical SEO tips from a professional SEO company like Advanced Digital Locksmith Group (ADLG), which can quickly develop and implement an effective digital marketing strategy for locksmiths.
ADLG is the expert in locksmith SEO services, and when you partner with us, we assure you of the best search results ranking. With our focus on the locksmith industry, you can rest assured that we will provide you with a robust online presence through an SEO package tailor-made to your needs. Call us today, and let’s plan your success.