If they follow their marketing strategies correctly, people in the locksmith business can unravel a surprise gift this Christmas. The gift can come in the form of new customers and increased sales.
Christmas marketing is not entirely new, as this technique has existed for decades. However, there has been a dramatic shift in recent years, largely thanks to the emergence of the internet. Many local locksmith businesses are quite small, and it can be easy for them to go unnoticed in a world that is becoming increasingly interconnected. For many locksmiths, this means navigating the digital domain, which can be difficult, especially when it comes to promoting their expertise online.
Christmas Marketing Strategies for Locksmiths
Many local security, lock, and locksmithing business owners believe the internet is only for large and prominent companies. This is untrue because, given an effective digital marketing plan this Christmas, even small locksmith companies can gain more customers and enjoy a happy Yuletide holiday. Are you ready to grow your locksmith business? Check out and follow the list of Christmas marketing ideas below.
1. Christmasize Your Business
“Christmasize” can mean bringing the holiday spirit to your business. This can be as simple as turning all product packaging red. Even your website could enjoy a temporary change of color scheme. The change can attract people’s attention and generate the needed locksmith leads.
Keep in touch with your regular or loyal customers by sending them warm holiday wishes. Make your greetings personalized by emailing each one a customized “Merry Christmas” card.
2. Offer Discounts
One of the oldest customs of the Yuletide season is gift-giving. Everybody is giving gifts during the holiday, and you can too. Offer a discount to your customers if they agree to upgrade their home lock system anytime during the holidays. If they are shopping for new locks, push them just a bit beyond their spending limits by offering a discount on the minimum purchase they make, but it will still bring you a decent holiday profit.
3. Offer Coupons
Remember that it is the holiday season, so people love to give gifts to those they care about. Giving out coupons online is another excellent way to increase the online presence of your locksmith business during Christmas. When offering coupons, choose the BOGO (buy one get one) type as your way of spoiling your customers.
4. Use Storytelling Ads
People don’t usually like being bombarded by advertisements during the most wonderful time of the year. If they see a locksmithing ad online, most would probably just ignore it or tune out altogether because, let’s face it, keys and locks aren’t really something that would get people’s attention.
As a locksmith business, you should work on shifting the attention away from your products and towards storytelling. Think about what locks can do for your customers during the holidays and create a story around this.
5. Use Email Marketing
Email marketing, in contrast to social media, is more personal, and that’s what Christmas is all about. Use this during this time of the year to personally greet your customers. This will allow you to create a close-knit community connected through a shared interest in your niche. If any of your subscribers find that they need new locks before, during, or after the holidays, your business will likely be at the top of their minds because of the personalized greetings they’ve received from you.
Email marketing is among the oldest forms of digital marketing. Yet, it’s one of the most effective. The key is building a subscriber list, and once you have this, you can start sending emails to inform your subscribers about new services or special offers, especially during Christmas time.
6. Turn Social
More than two million people have social media accounts. Even small businesses like locksmith services will find their target audience on these platforms.
Social media can help you connect to an incredibly huge market and can help you establish relationships with potential customers, all while increasing brand exposure. Christmas is the best time to do this, and apart from your holiday greetings, you can share helpful locksmith tips and industry news that your target audience might find interesting.
7. Offer Free Consultations
Christmas can be about something other than generating locksmith leads, increasing sales, and acquiring new customers. In the spirit of the season of giving, consider offering free consultations on security systems for both your residential and commercial clients. This is a great way to introduce your emergency locksmith services and turn your audience into long-term customers, especially if they are satisfied with your work.
8. Market Locally
Local businesses require much more help in marketing and getting their names out. Locksmith companies usually operate at the local level, so having a solid search presence locally is crucial.
Local marketing is vital for locksmiths because it allows them to build their reputation in their community quickly. If you focus your marketing intentions locally, you can directly target the people who will most likely call you if they actually need the services of a locksmith. It’s one simple locksmith business plan that can yield significant returns for many localized lock security service providers.
Key Takeaway
Even as many locksmith businesses are a bit smaller than others, they must remain competitive, and one way of doing this is by harnessing the marketing power of the internet. Promoting your locksmith services online is no different from advertising in the real world. The focus is always on getting your business noticed by visitors.
This can be a bit challenging during certain times of the year, like Christmas. Yet, there are ways to overcome this so you can reach new customers and grow the business. While it can be difficult to be visible on the internet all the time, this becomes easier if you have an effective digital locksmith marketing campaign.
Advanced Digital Locksmith Group can help your locksmith services create a strong online presence.
It doesn’t matter if you’re a fledgling locksmith company or an established security service entity. A solid online presence is what you need to be given attention to in the digital world. Advanced Digital Locksmith Group is a full-service digital marketing company that can help you achieve this goal.
Contact us, and our carefully-crafted marketing techniques will help open the doors for you so you can reap the benefits of having an active locksmith business online. Call now. We’ll be waiting for you.
