One of the first stages in developing a successful SEO strategy and ensuring that prospective clients flock to your locksmith services and not to anybody else is keyword research.
According to experts, keywords are the bread and butter of digital marketing. Whether you’re new to the digital world or not, it’s critical that you arm yourself with the most excellent keyword research tools. These tools assist you in determining the precise search queries of your target audience, which are the keywords you must include in your content.
You may quickly drive traffic to your site using the proper locksmith keywords. Consequently, organic traffic and conversion rates will improve in the long run. If you’re wondering what the best keyword research tools are, here’s a list of keyword research tools recommended by SEO professionals.
Why Is Keyword Research Important?
Keyword research assists you in determining which locksmith keywords to target and gives vital insight into the questions your target audience is searching for on Google. The insights you may gain from these natural search phrases can guide your content strategy and overall marketing plan.
When performing internet research, people often use specific locksmith keywords to identify solutions for lock and key problems, including lost sets of keys and emergency lockouts. As a result, you should target such searches. So, if your content successfully reaches your target audience while they are conducting searches, you stand to get additional visitors.
SEO is one of many reasons to conduct keyword research. If you do it correctly, you will increase your chances of converting visitors into clients and building your brand.
What Makes the Best Keyword Research Tool?
The qualities that create a superb keyword research tool are simple: search for a term, and the program tells you about it.
During testing, we focused on the following variables to decide which applications made our “best of” list.
- Data Included – the top keyword research tools provide the information you need to rank for your selected term. At the very least, all the tools we chose provide traffic, keyword complexity, and competitive SERP research.
- Data Source – you should be able to trust that your keyword data is devoid of mistakes and biases; thus, we thought it necessary to evaluate where each keyword research tool’s data originates. Every tool we mentioned gets data from Google Analytics or Google Search Console.
- Keyword Optimization Guide – to utilize keyword research tools, you shouldn’t need to be a 10-year SEO industry veteran—the finest tools provide easy, uncomplicated ideas for optimizing your keywords.
- Plan Allowances and Upgrades – some tools offer extremely restricted results for free and label it a “free plan,” while others limit the free plan’s duration, turning it into a trial. The best tools provide free features that are enough to be helpful with an upgrade option that wouldn’t break the bank.
The Best Keyword Research Tools in 2022
There are several keyword research tools available that are geared to drive traffic to your website. These are the most effective SEO and marketing tools for keyword research.
1. SEMRush
SEMRush is one of the best paid SEO keyword tools that the world’s leading marketers and specialists utilize. It is a full-featured SEO tool for keyword research that helps improve your ranks on search engine result pages.
It has a “Keyword Overview” tool that shows you all you need to know about a specific keyword. It displays crucial statistics such as monthly search volume and trends – if the keyword is becoming more or less popular.
SEMRush also features a function called “Domain Overview,” which allows you to enter the URL of a competitor’s website. It will show essential data such as keyword data, organic search terms, and organic traffic metrics. You may then utilize this information to create a strategy to outrank your competition in search results.
2. Moz
Moz’s SEO platform includes several tools for keyword research. Moz doesn’t have as many data points (such as the SERP position history and an absolute number of keywords that a competitive search ranks for), but we consider this an advantage. This provides a more user-friendly experience for people who aren’t digital marketers and doesn’t compromise the data you really care about.
You may use the Keyword Explorer tool to look up any keyword and examine its monthly volume, complexity, and organic clickthrough rate (CTR). Moz also features a “Priority” score that streamlines keyword research by telling you whether a term is worth pursuing.
3. QuestionDB
QuestionDB is one of the most straightforward tools accessible on the internet. As the name implies, you enter a term or general topic into the program, which returns a list of relevant questions others have asked online.
The source is what distinguishes QuestionDB. While numerous programs will display question-based keywords from Google or Bing, QuestionDB collects questions from all across the web, including sites like Quora and Reddit—all of which are gold mines of questions.
For example, if you search for “keyword research,” QuestionDB will crawl the web to identify frequent questions about the issue, allowing you to understand how, why, and where people are talking about it.
4. Jaaxy
Jaaxy’s keyword research tool is simple: enter a keyword, subject, or URL, and the tool will return a list of similar and recommended keywords, along with basic statistics on each.
The best thing about Jaaxy is that it helps you identify affiliate programs to join and showcase on your website. Enter your keyword in the Affiliate Programs tab to view a list of affiliate programs from Digital River and Commission Junction to more. Jaaxy shows each program’s commission and the Alexa Rank and product page.
5. Keyword Surfer
Browser extensions provide a quick method to do keyword research without leaving the search engine results page. Surfer SEO’s Keyword Surfer, a Google Chrome plugin, is independent of the entire SEO package and provides a restricted version of the platform for free.
Once you have downloaded and activated the extension, you can search for your keyword on Google. You’ll see the projected search volume and CPC statistics in the search box. To view the same information, including the number of exact match keywords on the page for each SERP listing, press enter.
6. Keyword Planner by Google
Another one of the best free SEO keyword research tools is Google Keyword Planner. Initially intended for marketers, it now gives SEO-related information. To use it, you must have a Google Ads account. After registering, you may begin putting in terms to discover relevant statistics, such as monthly searches and similar keywords.
7. Pro Long Tail
Like other keyword research tools, Long Tail Pro allows users to access various statistics regarding a given term. It focuses on how your website compares to your top rivals, which are often the sites on the first page of search results. This tool allows you to see their methods, such as content development and web design and assists you in developing a superior one. It’s also a relatively cheap keyword research tool that can deliver your SEO needs.
Long Tail Pro also allows you to track your website’s performance over time for a single keyword.
Key Takeaway
Keyword research is an essential component of current SEO. A good locksmith SEO strategy necessitates creating unique content centered on keywords related to your locksmith company’s services. Whether you’re planning to launch a blog or relaunch an existing one, keywords with high-quality keywords can be one of the best strategies to drive quality visitors to your site. This list of keyword research tools includes some of the top keyword research tools to assist you in mastering your content.
Seek Expert Advice Today!
The SEO world is enormous. With so many rivals, developing a strong internet presence is challenging. However, with the greatest keyword research tools, you’ll have a fighting chance.
Advanced Digital Locksmith Group may assist you in raising your presence on search engine result pages. We are a digital marketing firm that provides a variety of services, including SEO for your locksmith advertising needs. Don’t hesitate to get in touch with us if you have any concerns or questions regarding our services. Call us right away!
