Locksmithing is a thriving industry that will remain in high demand as long as people buy locks for their houses, automobiles, or businesses. So, yes, locksmith businesses are pretty profitable–that is, if you have a large clientele.
But what if you’re just starting out, or maybe, the area you’re providing service to is a highly competitive location for locksmiths? How can you keep your business afloat?
Sure, traditional locksmith advertising can be a great way to attract customers. However, it can also cost you an arm and a leg. And if you’re trying to keep your head afloat, a few thousand dollars on advertising could already mean your overhead cost for the entire year.
So, the question still remains: what can you do to stand out from the crowd without burning a huge chunk of your annual budget? Here’s where SEO for locksmiths can help you out. With these suggestions, you’ll find it easier than ever to market your company and boost your client base!
What Is Local SEO for Locksmith Companies
What is local SEO? Why is SEO important for your business? How can SEO attract more clients? These are just some of the questions you might have in your head at the moment.
Though it seems complicated, SEO, or Search Engine Optimization, is actually pretty easy to understand. As the name suggests, SEO is a digital marketing tool that helps websites rank higher in search engines like Google. When people search for a product or a service on Google, the first three websites that come out of the search results are most likely the ones people would choose. That’s why ranking high in these searches is vital for businesses, as most people nowadays take full advantage of their internet-capable devices to find almost anything.
To take it further, local SEO is a digital marketing strategy that is basically the same as regular SEO–only this time, it’s more specific to an area. It pretty much means it will help increase a company’s or brand’s visibility in local searches or Google Maps searches.
Local SEO strategies often focus on enhancing the position of local companies such as locksmiths, dental clinics, and food and restaurant service owners on geographical areas or “nearby” searches. Local SEO for locksmiths, for instance, entails raising a locksmith’s online presence on local search terms or improving a locksmith’s website rating for local keywords while ranking higher on Google Maps search results.
Local SEO for Locksmiths: 5 Steps to Rank Higher on Google and Other Search Engines
Continue to learn how to utilize local SEO efficiently to improve your local search engine position. Here are some SEO tips to help you achieve your goals.
Tip #1: On-Page SEO
The basis of your professional internet presence is your website. That implies that on-page SEO is critical to success — if you want to rank high on Google, ensure your site follows all of the requirements! To begin, be sure that:
- Your website has a solid and optimized URL. No one will click on your URL if it appears spammy!
- Your website is mobile-friendly and responsive. With Google’s new mobile ranking algorithm in the works, this isn’t as optional as you would assume!
- Page titles and descriptions, as well as SEO-friendly meta tags, are included.
- Your website contains a lot of original, high-quality information.
Tip #2: Excellent Content
Great content, believe it or not, is one of the most significant factors in SEO success. The more you share and publish on social media, the more likely Google will identify and prefer your content in search results. So, try this:
Create a blog and keep it updated with relevant material your clients find helpful. This material can also be used in future posts on your website! You can also connect with other sites that have similar interests to broaden your reach.
Tip #3: Off-Page SEO
“It’s not what you know; it’s who you know!” they say. The same holds for Google: the more people discuss and connect to your website, the higher it will rank. So, what can we do to increase our off-page SEO? Try:
- Make and distribute news releases – it is still effective for obtaining brand awareness and establishing links.
- Blog as a guest on another website – if you publish a post for another site in your sector, they’ll link to it! Don’t be afraid to approach them; most will gladly repay the favor.
- Launch a link-building effort – this is the stage at which you actively search out websites that have linked back to your competition and approach them about connecting back to yours instead!
Tip #4: Engage in Social Activities
Social media is essential to Google’s ranking algorithm, so you should be active on sites like Facebook, Twitter, Instagram, and Pinterest! You may interact with new people and grow your online visibility by utilizing hashtags on these networks. And, because content curation is vital for SEO success (see tip #2), you can use this to share other people’s postings on social media!
Tip #5: Technical SEO
For the more technical readers, remember that all of these suggestions may be combined with one another. For example, a solid on-page SEO approach will result in higher ranks and better off-page outcomes! And, as is customary, Google is continually altering its algorithm, which means you must keep up, or your website will fall in rank. To avoid this, use tools like MozCast to remain up to current on any changes!
Tip #6: Promote Your Company
Advertise your company! Make sure you’re actively pursuing clients and attempting to acquire new ones. You may enhance brand recognition and generate traffic to your website by executing duties such as social media advertising and running discount coupons. If you need more help promoting your business online, don’t hesitate to reach out to an SEO expert.
Tip #7: Anchor Text
Pay particular attention to your anchor text. If you want to rank high on Google, use keywords like “locksmith” and “emergency locksmith” in your hyperlinks. This helps search engines find relevant information about precisely what we’re aiming for! Also, the less text you put on a hyperlink, the better. For example, consider this article—notice how there is hardly any text in the hyperlink below. That implies Googlebot will have an easier time identifying it when they see it!
Anchor text can still be used in non-text-only links, but you must verify that the link is relevant and suitable.
Tip #8: Highlighted Snippets
Put yourself in the position of your end consumers when creating content. What exactly are they looking for? Are they seeking a list of recommendations? Or do they require directions to your location?
Whatever their specific inquiry is, responding to them directly on Google is valuable. Hundreds of thousands, if not millions, of people encounter these ‘featured snippets’ or ‘information cards!’ Including these keywords in your meta description and HTML title tags is strongly advised. It will make your website stand out from the crowd while welcoming more traffic!
Tip #9: Remove Duplicate Content
“How could I possibly eliminate duplicate material from my website?” you may be thinking. “While it may appear a bright idea to copy and paste your blog entries onto your homepage, Google frowns on this. Instead, try to employ unique material on each page of your website. You may do this by changing the final phrase or putting a couple of additional sentences after each blog post – but don’t be lazy! Make sure that there is no duplicate content—and if there is, fix it as quickly as possible.
Remember to make it topical and give helpful information! Also, make sure it’s original – the last thing you want is to get penalized by Google for plagiarism.
Tip #10: Link Relevance
When connecting to articles or websites, make sure the connections are relevant and valuable to your visitors! Link relevancy, like anchor text, is critical if you want to rank high on Google. If the content has nothing to do with what you have on your site, it’s time to make a change.
The Big Idea
Let’s admit it: we live in a rapidly changing world, and technological advancement is unlikely to stall anytime soon. Customers may now find the service they need simply by pulling out their cellphones or opening their computers and completing a fast Google search.
That is why comprehensive locksmith SEO implementation is one of the most popular digital marketing techniques for staying ahead of the competition.
Make Your Locksmith Businesses Stand Out from the Competition with ADLG!
SEO is vital because it puts your company in front of potential clients. Business leaders must understand how people behave and why they look for the things they do.
If you need help getting started with local SEO, you can always seek assistance from Advanced Digital Locksmith Group (ADLG). ADLG offers affordable SEO services for a small business to stay ahead of the competition. We can gladly assist you with SEO tips and locksmith marketing strategies to place your company on the map!
