Locksmith services are not always required, but when they are, it’s often due to an emergency or when a person has no other options. As such, the demand for locksmith services can be described as sporadic, but the returns can be high due to low overhead costs.
A typical locksmith business cannot simply wait for customers to find them. They must be visible online so people searching for their services can find them easily. This is where SEO (Search Engine Optimization) becomes so important. SEO can help enhance your company’s online presence, and increase your customer base, by improving your ranking on various search engine results pages (SERPs).
Locksmith Keyword and SEO Tips
To make it easier for potential customers to find the locksmith services you offer, consider the following tips:
1. Claim your online listings.
Claiming your online listings should be done on sites like Google, Yelp, and Angie’s List. There is a variety of different platforms you can use, but experts tend to recommend Google My Business (GMB). Many SEO experts advise that Google My Business (GMB) should be a priority as Google makes up 76% of all online searches, including those done on mobile devices.
With a profile on Google My Business, your site can appear in the “Map” section of Google local listings. GMB profiles are the online representation of a given company and usually help increase its overall online presence. To optimize your GMB profile, ensure that your page is fully and accurately filled out with pertinent information like NAP (Name, Address, and Phone Number), business working hours, categories of service offerings, and a keyword-focused description of the services.
2. Consider Google’s local pack.
One of the most important SEO Tips you should always remember is to include Local SEO in your SEO strategy. Local SEO is an important element if you want to attract a specific local market.
The Google Local Pack displays the top three recommended locksmith companies for a search query, including a map showing your business’s location and your average online rating. Any business with a physical address that serves a specific geographic area can benefit from Google’s local pack, including locksmiths.
3. Work on getting online reviews.
Reviews play an important role for new customers looking for a nearby locksmith company. Adding reviews on your website boosts your credibility, which in turn encourages customers to trust your brand. From a search engine optimization perspective, positive reviews can help your locksmith business gain a better search ranking.
4. Conduct in-depth keyword research.
When doing keyword research, two elements should be considered. The first is buying intent, where the keywords you’re looking for are for people planning to avail of your service. The second is research intent, where the keywords being searched for, are designed to target future users of your locksmith services.
When researching keywords one of the most common keyword research tips is to use Google’s free Keyword Planner. Googles Keyword Planner tool shows you the traffic numbers for particular keywords, measures their competitiveness, and shows you which keywords will generate the most traffic.
5. Optimize your keywords.
Optimization should be done in two distinct areas, namely, on your Google My Business page and on your website. With the latter, the keywords should be included in your copy and back-end code, including URLs, title tags, meta descriptions, and image attributes.
6. Use only relevant keywords.
Locksmith keywords should be used deliberately but strategically, and should be found in the website’s title, meta description, and throughout the content. Incorporating specific keywords in the body of your content will increase your website’s visibility and ranking.
However, it’s not just about using as many keywords as possible. The more important thing is that the keywords are relevant to the search. By using highly relevant keywords in your front and back end copy, you increase the chances of people landing on your site when searching for a professional locksmith service.
7. Optimize your locksmith website.
Apart from your GMB profile, you should also optimize your website pages, including the homepage, with targeted keywords. Remember to write content based on the keywords you are focusing on, as this will help improve your ranking on search engine results pages. By including quality content on your website, you not only provide information that potential customers may be searching for, but you also establish your business as an authority in the locksmith industry.
8. Consider pay-per-click (PPC) ads.
Another one of the frequently recommended SEO tips to improve your sites ranking on SERPS, is to include Pay-Per-Click (PPC) ads in your SEO strategy. Write clear copy that explains your services and use ad targeting options to narrow your audience to those who will likely consider your locksmith services.
9. Get credible links.
Connecting with authoritative businesses will increase the overall credibility of your website, boosting your web pages for competitive keywords.This will also make Google aware of the hard work you’re putting in, and it is more likely to reward you with a higher search engine ranking.
10. Monitor your SEO progress.
Progress monitoring can help you identify areas where you may need to make adjustments in your SEO strategy, particularly if your initial efforts are not paying off. Tools like Google Analytics are helpful in tracking website traffic and in monitoring your ranking on search engines results pages, based on your targeted keywords.
When it comes to locksmith SEO, there are a variety of tactics you can use to improve your online presence and attract more customers. Perhaps the most important of these tactics is to utilize relevant keywords.
If you want to be more competitive in marketing your locksmith services, keywords are where you’ll shine. Many online searches are based on keywords, and if they feature prominently in your SEO strategy, keywords can spell success for your locksmith marketing campaign.
Get a well-designed SEO plan for locksmiths from Advanced Digital Locksmith Group.
Take your locksmith digital marketing to the next level by creating a strong online presence, through an effective SEO for locksmiths campaign. However, if this is not something you can do on your own, no need to worry. Advanced Digital Locksmith Group is here to help.
As a full-service digital marketing company specializing in the automotive sector, you can count on us to help build your online credibility, and gain you more customers. Our locksmith SEO services team is highly-skilled with everything SEO. Call us today and ensure your online success.